Translation agents, are you having trouble convincing your clients’ that marketing materials you translate also need to be localised for the country in which the materials will be used? As a highly experienced localiser from Australianizers in Sydney, I have found two great articles explaining the differences between translation and localisation services: In a recent Computerworld article, titled ‘translation vs. localization’, … Read More
Five tips for selling in Australia
Australia is a country of a little over 23 million people with a unique culture and business environment; understanding the needs and wants of Australian consumers will be central to your success doing business there.
Localize Australian Style
Reaching a point where it’s time to expand to new markets is an exciting time. Most entrepreneurs take it slow at first and usually expand to a market that’s nearby or speaks the same language and that makes good sense. What makes less sense is assuming that the new market that’s seemingly similar to your home market will respond in … Read More
Australian Market Brand Appropriateness
Because of the work we do in helping American, British and other companies ensure they’re ready to do business in the Australian market and helping Australian businesses get ready to expand to other English speaking countries, we’re often sent interesting, funny and sometimes horrifying case studies. What follows are some of the company names we’ve collected over the years that … Read More
A linguist’s take on American English
Color, Colour, Counseling, Counselling, Humor, Humour, Localization, Localisation, Center, Centre Really? As though English wasn’t hard enough with sentences like, “all the faith he had had had no effect“, we had to go ahead and spell things differently in different regions and countries? But yes, it’s true. There are significant spelling differences between US English and Australian English. Spelling differences … Read More
Chips, Crisps & French Fries – Localize for your audience!
Order ‘chips’ in the UK and they’ll serve you elongated pieces of fried potato that are crispy on the outside and soft on the inside. Make the same request in the US and you’ll receive thinly sliced cross-sections of potato fried to crispy perfection. To receive the elongated fried potatoes in Australia you’d have to order hot chips otherwise you’re … Read More
The definitive guide to buying discount medications online.
Americans who are facing divers health problem, such individuals can buy drugs online without prescription. According to estimates, about 35% of immigrants purchase medicaments online. Unfortunately though the internet is awash in advertisements for cheap generics, would-be patients risk not just their funds but also their well-being by purchasing fake remedies, which can contain perilous substances. All these indicate that, … Read More
What side effects are possible with Cialis?
Medication therapy is a considerable part of the medical field and relies on the science of pharmacology for continual advancement. According to statistics, it is really difficult to select established online pharmacy. Besides, the buyer can never be sure of a product’s authenticity unless he purchases the medication directly from a drugstore in one of third countries. In our experience, … Read More