Translation agents, are you having trouble convincing your clients’ that marketing materials you translate also need to be localised for the country in which the materials will be used? As a highly experienced localiser from Australianizers in Sydney, I have found two great articles explaining the differences between translation and localisation services: In a recent Computerworld article, titled ‘translation vs. localization’, … Read More
Five tips for selling in Australia
Australia is a country of a little over 23 million people with a unique culture and business environment; understanding the needs and wants of Australian consumers will be central to your success doing business there.
Australian Market Brand Appropriateness
Because of the work we do in helping American, British and other companies ensure they’re ready to do business in the Australian market and helping Australian businesses get ready to expand to other English speaking countries, we’re often sent interesting, funny and sometimes horrifying case studies. What follows are some of the company names we’ve collected over the years that … Read More